SFP has produced films for various studios as well as independently financed projects. Using their extensive and up-to-date knowledge of the filmed entertainment marketplace, SFP strategically selects projects (feature films, television series, etc.) to produce based on demands of the marketplace and reverse-engineers the budgets of these projects so that the talent, genre, etc. are commensurate with the commercial expectations of the project.
Branded Entertainment
SFP partners with corporations and brands to build customized, commercial, engaging integrated content across all platforms with success metrics organically built in. SFP works to ensure that these projects are not just commercials for their respective brands, but rather are entertainment properties that stand their own while transparently and more effectively embedding the brand's DNA & messaging into the content.
Through its global distribution capabilities, SFP is able to guarantee worldwide reach through every platform enabling brands to maximize their visibility all while ensuring and tracking targeted engagement.
Transmedia
Today's audiences are effective and active multi-taskers – able to watch a movie on their television, surf the internet and text their friends all at the same time. They can have a "Lean Forward" experience or a "Lean Back" experience. In this multi-platform world, it is our goal to create multi-faceted content which an audience can experience a number of different ways and through a multitude of access points, thus creating a "brand" that audiences can experience in ways that are organic to whatever device they happen to be using at the time.
